
The creation of Doran began with Fereshte’s idea: to design a distinctive typeface for the fashion industry. Doran is a serious, yet kind, typeface. It’s filled with curves — finding a straight line in it takes effort. Its joints are soft and seamless, while its edges are sharply cut. Paired with its strong contrast in stroke weight, these traits give Doran an elegant, seductive character that shines in headlines.
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