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01 / 16Presentation images © Khajag Apelian · Wael Morcos · Commercial Type, shown with credit.
Graphik, designed by Christian Schwartz and released in 2009, was inspired by expressive graphic design made with plain “vanilla” typefaces. A reinterpretation of lesser-known mid-century types unhampered by the baggage of more familiar faces like Univers, Helvetica, or Futura, it neatly straddles the line between the round bowls of a geometric sans and the structures and proportions of a European grotesk. Similarly, Graphik Arabic, designed by Wael Morcos and Khajag Apelian, combines the simplified strokes of a grotesque with the structure and proportion of a fluid script. The Arabic aims to be a meaningful departure from calligraphic detailing and presents a utilitarian workhorse with a plain style.