Pascal Zoghbi

When setting up to establish 29Letters Type Foundry in 2013, Lebanese designer and educator Pascal Zoghbi aspired to explore the diversity and potential of the Arabic script. Zoghbi envisioned 29LT with a cross-cultural approach. Having evolved, studied and worked in a multicultural and largely bilingual environment, he embraced multilingualism. Coming into contact with more than one language in his everyday life, he has developed an exceptional ability to think global and to reflect the various technical, conventional, and cultural writing systems into his work. Accordingly, he has excelled in creating innovative, high-quality contemporary multiscript type families, each of which is unique in its design approach and responds to regional and international market needs. Staying true to his culture, he worked on turning traditional Arabic script into contemporary type. Always on the lookout for new ideas and harmony between scripts, he explores various tools and techniques and regularly partners with a team of professional designers specialized in specific scripts to create multiscript typography.