Jali

Jali is a humanist sans serif typeface particularly suited for wayfinding. Jali combines Arabic, Greek, and Latin in harmony while keeping a native voice for all scripts. The design concept started as a graduation project motivated by the lack of Arabic typefaces that successfully serve design and readability requirements. The project was later positioned for the market and expanded to make the type family reach its maximum potential in the supported scripts. The name ‘Jali’ means clear in the Arabic language. The design of Jali reflects the ethos of its name. The combination of low-contrast strokes, ample counters, dots, and distinguishable marks make Jali a versatile typeface. With its humanistic voice and clear letterforms, Jali aims at offering a warm and efficient reading experience. Similar to other wayfinding type families, Jali is also well suited for demanding typographic environments.