29LT Azer

29LT Azer comes from a unique handcrafted design drawn with extreme refinement and low pen contrast. Aptly named for it is imbued with a friendly outlook, Azer is a characterful font. The typeface combines simple lines with careful detailing, creating a serious but personable look and feel. Azer balances between calligraphic angular cuts and unadorned construction. The contrast in the letters is coupled with strong cuts and edges, giving the font a crispy robust attitude with a boost of modern appeal.

29LT Azer features a unique balanced combo of Arabic and Latin characteristics. Multiple elements bring both Arabic and Latin scripts together, from design approach, open counters, proportions, weight, contrast, terminals and finials to diamond-shaped diacritic dots. Designed simultaneously, each script inspired the other. The Naskh calligraphic style of the Arabic variant is complemented by a calligraphic broad nip pen technique in the Latin, creating strong pen strokes resulting in crisp broken cuts with open and fluid letter structure. Drawn with conic shaped stems, Azer Latin was inspired by the Arabic “alef” glyph. Novel letter structures were attributed to the letterforms inspired from the calligraphic makeup but drawn in a freehand approach. The Arabic ligatures were added to enhance the script’s ‘friendliness’.