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01 / 10Presentation images © Mehdi Ravandi, shown with credit.
Piramoon is an exploration of expanding the boundaries of letterforms; a place where form no longer stops at its conventional limits and begins to enter the space within. The typeface was designed in 2010, during the early years of my design practice.
The structure of the typeface is built from contour lines, lines that move along the forms of the letters, pass through them, and extend into their inner spaces. Along the way, these lines intersect with eyes, creating a visual language that moves back and forth between typography and image.
Piramoon cannot be seen simply as a display typeface. Its letters are part of a larger image; forms that can be read, seen, and even look back at you.
Piramoon was designed for headlines, posters, visual identities, covers, and graphic projects, contexts where a letter can move beyond its conventional role and become a visual element in its own right.