GeometricACM ModularCustom
by Greta Khoury & Mohtaraf
01 / 05Presentation images © Greta Khoury · Mohtaraf, shown with credit.
A custom typeface for Procter & Gamble designed in 2007 while Greta Khoury was working at AlMohtaraf in Beirut.
The display design was conceived to accompany a Latin script typeface called Always Radio. It was inspired by the natural drawing of strokes found in the cursive styles of calligraphy.