STC Arabic

STC Arabic was the display typeface designed for Saudi Telecom in 2011 while Greta Khoury was working at Turquoise Branding in London. The typeface was conceived to become part of the refreshed brand's toolkit conceived and directed by Gareth Mapp. It is considered one of the first typefaces designed for a Saudi brand at the time. A complete character set was drawn and digitized and then typeface development was done in collaboration with Tarek Atrissi Studio.